Early glamour modeling is often associated with "French postcards", small postcard sized images that sold by street vendors in France. The early 1900s the pinup became popular. Pinups depicted scantily dressed women often in a playful pose seemingly surprised or startled by the viewer. The model would usually have an expression of delight which seemed to invite the viewer to come and play. Betty Grable was one of the most famous pinup models of all time, her pinup in a bathing suit was extremely popular amongst World War II soldiers. In December of 1953 Marilyn Monroe was featured in the first issue of Playboy magazine. Playboy became the first magazine which featured nude glamour photography and was targeted to the mainstream consumer. Glamour models became popular in the early 90s with the Hope Talmons and Dita Von Teese that created a gateway into the modern neo models like Heidi Van Horn and Bernie Dexter.